AWS x MLSE Women’s Day
AWS x MLSE Women in Sports & Technology is a half day event that features some of the most influential leaders from AWS, MLSE, and NHL to discuss the importance and impact women have in changing the game in the sports and technology industries. Guests are provided with exclusive gifts, a gourmet lunch, and opportunities to network with industry executives.
Role
Creative Lead
Responsibilities
+ Concept
+ Visual Identity
+ Branding
+ Collateral
The main challenge of this project lies in the conceptual phase: how to create a visual concept that combines flowers and sports requested by the client? How to showcase the power of women without relying on overly feminine color schemes and styles?
Concept & Color
Print Collateral
Stage
Front Desk Check-In
Digital Event Guide