CAA Sports Golf Internal Event
A character-based illustration system was developed for an internal summer party and gifting, centered on a mascot representing CAA Sports Golf. The character was later adapted across multiple internal events through variations in movement, props, and context. This character functions as a flexible visual framework for internal communications.
Role
Sole Designer (End-to-End)
Responsibilities
+ Concept
+ Visual Identity
+ Illustration
+ Collateral
+ Final Production
+ Photography
CAA Sports Golf is a golf-focused brand consulting agency based in Jacksonville Beach, Florida. The mascot concept merges elements of a golf ball and a surfboard, reflecting both the company’s expertise and its coastal location.
Gifting for the Summer Party
This character was later adapted across multiple internal events – Golf Outing, Happy Hour, Morning Coffee Conversation, and Thanksgiving Potluck.
