Hi, I’m Jiayin Li, a graphic designer and art director with professional experiences in agency, in-house, and freelance. My expertise spans a wide range of areas, including branding, packaging, publication, large-scale installations, and digital media.

Influenced by the design culture of two different countries, I bring a broad perspective to my work. I believe strong design communicate clearly while captivating the viewer’s eye.

I live my life with my heart. I photograph the things I find beautiful, and much of my design inspiration comes from these daily observations.

I’m always open to new projects and creative collaborations—feel free to reach out!