WM x Circle of Excellence: Portugal
The Circle of Excellence is WM’s annual recognition program celebrating outstanding performance and leadership across the organization. In 2025, recipients are invited to Portugal for an immersive, week-long celebration trip featuring signature awards dinners, gifting experiences, and sightseeing tours. I serve as the creative lead for branding the program, designing the VI system, defining the visual language tone, and overseeing all event-related creative.
Role
Creative Lead
Responsibilities
+ Concept
+ Creative Direction
+ Brand Identity
+ On-Site Branding & Collateral
+ Final Production
+ Collateral Photography
Inspired by Portugal’s iconic azulejo tilework, the logo for the 2025 Circle of Excellence translates cultural heritage into a refined, symmetry mark.
Award Ceremony
Contact Card
The print collateral includes invitations, note cards, event activity cards, schedules, luggage tags, and more.
Name Tag
Hotel Entrance
